Designers derive their creativity for the Icon series from their wild imaginations about life.
Creative people always notice something unusual about objects.
This is just like discovering different points of view while observing other people.
Maybe we should be a little more open-minded to turn the world into a more interesting place.
We at urban prefer therefore attempt to develop metaphoric and slightly emotional designs
for these ordinary objects.
This is how an ordinary stapler can turn into elegant high heels and a pencil sharpener into
a cute little cow that is grazing on imaginary pastures, and the paper boat that sails in imaginary
oceans on our desks turns out to be a tape dispenser.
They all try to convey the same message – that it only takes a little effort on our part for life to be
fresh and new and full of twists and turns.